• Millennials are a demographic group that has been referred to as the darlings and devils of marketers—and just how to influence these masters of customization and self-expression remains a mystery to many firms. The Hartman Group, however, has revealed several traits to keep in mind when looking to reach this core group of consumers. Here are some of those traits: • Millennials are brand agnostic. How do you communicate to a generation that has adapted to its environment by learning not to l...